Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
ENGLISH, PLEASE??
green•wash
(gren'wosh', -wôsh')
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service
The U.S.-based watchdog group CorpWatch defines greenwash as "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behavior and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing. [1]
The 10th edition of the Concise Oxford English Dictionary defined greenwash as "disinformation disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing (n). Origin from green on the pattern of whitewash." [1]
In 2008 the environmental group Greenpeace launched a website Stop Greenwash to "confront deceptive greenwashing campaigns, engage companies in debate, and give consumers and activists and lawmakers the information and tools they need to ... hold corporations accountable for the impacts their core business decisions and investments are having on our planet."
ENGLISH, PLEASE??
green•wash
(gren'wosh', -wôsh')
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service
The U.S.-based watchdog group CorpWatch defines greenwash as "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behavior and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing. [1]
The 10th edition of the Concise Oxford English Dictionary defined greenwash as "disinformation disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing (n). Origin from green on the pattern of whitewash." [1]
In 2008 the environmental group Greenpeace launched a website Stop Greenwash to "confront deceptive greenwashing campaigns, engage companies in debate, and give consumers and activists and lawmakers the information and tools they need to ... hold corporations accountable for the impacts their core business decisions and investments are having on our planet."
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